Salacia Cruises

Project Info

Salacia Cruises is a luxury liveaboard experience designed for guests who expect more than a boat trip. It brings together serious diving with refined hospitality above the sea, offering curated itineraries, attentive service, and access to some of Indonesia’s most sought-after dive sites.

The name Salacia is drawn from Roman mythology, the goddess of the sea. Rather than illustrate mythology literally, we interpreted her as a symbol of depth, grace, and quiet power. The logo mark features a composed profile framed by flowing lines that suggest movement of water ,while the serif typography gives the identity a sense of elegance and timelessness.

Across applications, the identity extends into uniforms, onboard amenities, printed materials, and digital platforms. A restrained color palette reinforces the idea of elevated sea travel. Graphic elements are kept deliberate and spacious, allowing the experience, the ocean, and the hospitality to take the lead.