BraveHeart

Project Info

BraveHeart is a cardiovascular medical center within Brawijaya Hospital, established to elevate the standard of

heart care in Indonesia. Bringing together advanced technology, experienced specialists, and integrated hospital

support, it delivers cardiac treatment that meets international standards.



This patient-first approach informed the identity system. The logo features two overlapping heart forms that

combine to create a shape reminiscent of a medical cross. One represents medical expertise, the other the

patient. Their intersection reflects collaboration and reassurance, positioning care as a shared responsibility

rather than a one-sided service. The form is simple and recognizable, ensuring clarity across applications.



The broader visual language was developed to reduce the sense of clinical intimidation often associated with

cardiac treatment. Subtle gradients introduce warmth without compromising professionalism, while

structured, spacious layouts ensure information remains easy to process.