Bar Monroe

Project Info

Bar Monroe is a cocktail bar built for people who care about the drink as much as the night. The goal is simple: make cocktails good enough to sit in the same conversation as the best bars in Asia. That means proper recipes,
solid technique, and a lively atmosphere that backs up the drinks.

The identity is inspired by Marilyn Monroe, reflected in the dot at the end of the logotype as a subtle reference to her beauty mark. The handwritten typeface takes cues from old Hollywood title cards and classic
jazz bar signage. Her kiss mark becomes a recurring graphic element across the brand. It appears on napkins and coasters, turns into an enamel pin.

From there, the supporting graphics borrow inspiration from pin-up illustrations and 1950s fashion magazines. We used curves, line work, and simple layouts to echo the silhouettes and the glamour of that era.